I led this epic, covid-era marketing conference for Google, with everyone working remotely apart from an incredible skeleton crew on the ground in LA and SF. Over 2 months of late night Google meets, Gchats, Gmails and even one or two phone calls, I helped craft Google's first (I believe) stay at home live-streamed conference, with over 90mins of content, from interviews with founders who had taken their business online, to chatting make up with Alicia Keys about her skincare brand Keys Soulcare.
As CD I helped oversee every detail of production from the set-built background environments to the graphic text animations to the music for each section. As director I oversaw every live action shoot – remotely leading a team of directors on the West coast filming each of the Google HODs, making sure their performances felt natural and tone of voice just right.
This project was a huge undertaking for everyone involved. As with any shoot there were a lot of decisions and creative calls to make, but with clients, crew, artists and talent all in multiple locations and time zones (and in various states of lock down and mask wearing) I personally learned a great deal about communicating remotely and with absolute clarity to ensure a smooth production.
Production Company: The Mill
GLOBAL EXECUTIVE PRODUCER, MILL+: Elizabeth Newman
HEAD OF CONTENT, US: Ian Bearce
DIRECTOR OF PRODUCTION: Ari Davis
SENIOR PRODUCER: Derek Tekus
PRODUCER: Danika Casas
ASSOCIATE PRODUCER: Bret Aros
DIRECTOR: Oliver Davies
ASSOCIATE DIRECTOR: Walker Douglas IV
ASSOCIATE DIRECTOR: Brent Bonacorso
ASSOCIATE DIRECTOR: Marcus Ubungen
PRODUCER: Jon Goldberg
ASSOCIATE PRODUCER: Jerremy Stewart
ASST. ASSOCIATE PRODUCER: Madison Fairbrother
PROD. SUPERVISOR: Paul Taylor
ASSIST. PROD. SUP: Taliesin Reimers (Taz)
DIR. OF PHOTOGRAPHY: John Baker
OPERATOR, B CAM: Steve Buckingham
1ST AC, A CAM: Jonathan Park
1ST AC, B CAM: Matthew Emmanuel
DIT: Bryan Perido
GAFFER: Oskar Ness
BEST BOY ELECTRIC: Nick Diaz
ELECTRIC: Manny Peinado
ELECTRIC: Ron Larso
KEY GRIP: Jimmy Stuart
BEST BOY GRIP: Don Henderson
GRIP: Roy Ellis
ART DIRECTOR: Evan Rohde
ASST ART DIR: Michael Westerman
ART COORDINATOR: Ayesha Janmohamed
SET DECORATOR: Dan Korn
SET DRESSER: Michael Thede
SET DRESSER/DRIVER: Kael Teodorowicz
ART DRESSER: Barker Barrett
WARDROBE STYLIST: Aerielle Levy
HAIR & MAKE-UP: Sara Coy