McDonald's – Side Mission

If life is the MAIN MISSION, Maccies is the ultimate SIDE MISSION.

I directed all the animations in this gamified UK summer campaign for McDonald's. Working closely with Love Song director Elliott Power and a small team of freelance animators working out of Harbor in London, we crafted 10 original scenarios, all inspired by classic computer games of the last 50 years. In each short clip, a main character pivots from their main quest and decides to head off on a cheeky side mission.

Credits:

Campaign: McDonald’s Side Missions

HARBOR
Colourist: Alex Gregory
Senior Producer: Hannah Jarrold
Executive Producer: Kirsty Murray
Creative Director/ VFX Lead: Fergal Hendrick
Creative Director - Animation: Oliver Davies
2D artist: Henry Claud N'Guetta
Animators: Diogo Gil, Nelson Kidza-Sousa, Neil Szymanski
Sound engineers / CDs: James Benn & George Castle
Executive Producer Audio: Savannah King

Campaign: McDonald’s Side Missions
Client: McDonald’s
Ad Agency: Leo Burnett
CCO: Mark Elwood
ECD: Andrew Long & James Millers
Copywriter: Matt Wood
Art Director: Tom Loveless

Production Company: Love Song
Director: Elliott Power
DoP: Jasper Wolf
Executive Producer: Maeve McMahon
Editor: Amanda James at Final Cut