Volkswagen – Financial Services

Shot in London for Volkswagen Financial Services through Starling Film for Havas. The aim was to reassure customers who have recently leased their new vehicle, kicking off their relationship with VW in a really personal and positive way.

With so many brands under the VW umbrella, one of the biggest challenges was to create a universal film that would appeal to drivers of, say, a Polo all the way up to a Bentley Continental.

My answer was to shoot in a minimalist art gallery and cheekily turn everyday car parts into oversized artworks. The film was then crafted so that each customer receives a bespoke film – unique to them, with their own model and purchasing agreement featured throughout the film. Stills for now whilst I sort out a master film.